Add rinsed rice and water in a large pot (with lid).
Bring to a boil on medium heat then switch to LOW and simmer for 15 minutes, covered.
Mix and stir in ube halaya, coconut milk and sugar. Add ube flavoring, if using. Stir to completely dissolve the ube halaya to the rice.
Once simmering. Continue cooking for about 5-10 more minutes or until thickened to your liking. Taste and add more sugar, if desired.
Serve topped with a drizzling of milk and some crispy bacon/fried salted fish. Add a spoonful of ube halaya if you want a richer champorado.
Notes
*Ube Halaya is a popular Filipino dessert made of purple yam, condensed/evaporated and coconut milk. It can be purchased at Asian stores that carry Filipino food.**Fried Tuyo (dried herring) is traditionally used. Crispy fried bacon is an excellent substitute!